As the creative force behind Zerofx, an NFT brand poised for release, I led the charge in shaping its identity and fostering a thriving community despite unforeseen economic challenges. Through a comprehensive approach encompassing web design, animation, Unreal Engine 5 projects, and branding initiatives, we cultivated a large and engaged audience eagerly anticipating Zerofx's debut. Though external circumstances prevented its launch, the journey was rich with creative direction across diverse mediums. It was a humbling experience to witness the brand's growth and potential, despite the market's downturn, and to have played a role in crafting its vibrant identity.